Business Plan Headings

Here’s a snapshot of some of the other projects conducted last year. The headings can give us some direction, yet it is still a little brief.

Executive Summary
Introduction
Business Innovation
Location
Audience
Competition
Management

Company Overview
Objective Purposes
Philosophy
vision Statement
Mission Statement
Future Plans
Graphic Profile

Product and Service
Benefits to Customers
Service and Maintenance
Legal Issues
Advertising
SWOT Analysis

Marketing Strategy
Advertising and Promotions
Market Acceptance
Target Audience
Customers
Customers Needs
Niche Market
PPPP
Competitor Analysis

Operations
Production
Location
Inventory
Business Structure
Organisational Structure
Personnel and Staff Requirements

The Team

Financial Plan
Income Summary
Seasonal Changes
Expenses
Future Forcast – Year1-5
Balance Sheet

Appendix
Bibliography

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