WSPA Branding
WSPA has become one of the world’s most recognised non-profit organisations, and much of this is due to their branding and marketing strategies. The organisations logo and animal theme has been extended across the board of their collateral. The WSPA website is very functional and provides a lot of information in an easy to handle way. The clear logical and simple interface helps in that regard. They have also focused on a simple, clear, high impact design culture which is evident in their website and collateral material.
WSPA has also developed well on the way they brand themselves and their logo. Consistently making subtle use of their orange and applying an effective style to all their collateral, WSPA has made their values and identity as one. Yet, besides the use of their trademarked colour, WSPA also employs soft light colour when they are presenting thoughts of accomplishment and liberation and more darker colours to convey urgency and significance.
Another key aspect of their design principles is emotive photography that stirs the emotions of their audience and moves them to action. They ensure their photos are well taken with vibrant colours, giving a in your face experience.
WSPA mostly utilises Garamond Courier, Helvetica, and News Gothic as their typeface of choice.
Tags: organisation, branding, society, animals, WSPA, welfare, logo, marketing, layout, colour, typeface, identity, website, design, photography, interface, colateral, emotive
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